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Federal funding cuts; attacks on equity, immigrants, the rule of law, and the country's democracy; a brand-new tax bill; and the growing usage of artificial intelligence are simply some of the elements that have overthrown the not-for-profit world. Amidst this turmoil, how can funders and their beneficiaries prepare for 2026 and beyond? In this special package, you'll hear from structure leaders and significant donors about providing patterns in the coming year and efforts to react to Trump administration dangers.
You'll discover vibrant forecasts from leaders and thinkers across the sector about what lies ahead, including what the sector will appear like 5 years from now, and how to respond to what assures to be another unprecedented year. It's time to shed our worry and acknowledge that those who desire change will fail if the people closest to the money do not have the guts to bear the most run the risk of.
Kathleen Enright, president & CEO, Council on Foundations The philanthropic sector should be clear-eyed about the obstacles ahead: the pattern of targeted attacks and government overreach developed to suppress our most basic flexibilities. John Palfrey, president, MacArthur Structure Nonprofits are addicted to the hamster wheel of fundraising, and in 2026, AI may supersize both the wheel and the addiction.
Michael McAfee, CEO, PolicyLink It's hard to imagine passage anytime soon of legislation needing greater payment rates. Bella DeVaan and Chuck Collins collaborate the Charity Reform Initiative, Institute for Policy Studies Interaction is no longer background sound.
Dimple Abichandani, author of A New Age of Philanthropy. Lighthouse illustration by Greg Mably for The Chronicle of Philanthropy.
Findings from Church Mutual can help guide nonprofits as they navigate 2026 and modifications in generational providing. In December of 2025, the "2026 Charitable Giving Up America" survey was carried out by Church Mutual, taking responses from 1,010 grownups who contribute financially to nonprofits and other charitable causes. According to an article on the study from NonProfitPro, Church Mutual indicates multiple important trends within the nonprofit fundraising world, including the disconcerting truth that donors are planning to scale back their giving in 2026.
The Benefits of High-Impact Philanthropy to Pediatric CharitiesWith that, here are five crucial takeaways from the Church Mutual 2026 survey: The Church Mutual study discovered holy places continue to take in the lion's share of contributions. All 4 generations represented (Gen Z, millennials, Gen X, and Baby Boomers) contributed mostly to places of worship, making up 74% of charitable donations.
Organizations that have religious ties ought to highlight this connection to donors, particularly if they actively support houses of praise or schools. Another crucial finding from the survey was that donors tended to make their contributions towards the end of the year (OctoberDecember). Throughout the four generations, end-of-year donations made up the highest percentage, with JanuaryMarch taking 2nd place, followed by AprilJune, then JulySeptember.
In addition, out of the 4 generations, Gen Z was most likely to provide throughout the slowest time of the year (JulySeptember). Those who work in the nonprofit area ought to bear in mind of the end-of-year increase in contributions, which shows that OctoberDecember campaigns such as Giving Tuesday events, matches, and so on, might generate a fundraising windfall.
That said, "slow-down" durations ought to not be overlooked, as the more youthful generations might still be inclined to provide even when the older ones are not. The study consists of an area that information "donation expectations" for 2026, and it is these findings that might sound alarm bells. On the one hand, around half of donors (48%) stated they will not make any changes to their financial contributions, with Boomers being the group probably to leave their charitable offering unchanged.
Millennials were identified as the group most likely to cut their offering, whereas Gen Z was not just identified as the group least most likely to cut their providing, but also the group probably to increase their giving up 2026. Church Mutual has a couple of sections dedicated to the primary financial concerns of donors, something that falls beyond the scope of this post.
One finding that nonprofits need to also understand is that a majority of donors have issues about the financial health of the groups they support. Church Mutual found that 54% of donors are stressed over the financial health of the recipients of their donations. By generation, Gen Z was the most concerned, followed by millennials and Gen X respectively, while Boomers were the least worried.
They ought to be prepared to deal with more youthful donors' concerns and be proactive in attending to any concerns affecting the organization internally. Doing so could make a distinction in winning over more youthful donors during financially unsure times. While lower financial contributions might be worrisome for nonprofits, there may be some great news.
When asked if they would increase "time and effort" to help in other ways should they lower their financial contributions, a majority of donors showed they would; 26% stated they were "most likely" and 32% stated "rather likely," equating to 58% of donors overall. The research study suggests these responses might indicate "strong potential to transform reduced financial giving into more volunteering, advocacy, or other non-financial assistance." In the face of smaller monetary contributions, nonprofits should lean into other channels to engage their donors.
There are other findings from Church Mutual that were not covered in this article, such as contribution approaches and the leading monetary top priorities of donors, and so I motivate all those in the not-for-profit area to check out through the report. The findings from Church Mutual can assist guide nonprofits as they browse 2026, specifically as Gen Z starts to take on a more prominent role in the giving world.
Register for the Johnson Center's email newsletter! This year marks a turning point for the Johnson Center: the tenth edition of our 11 Patterns in Philanthropy report. What began in 2017 as a modest supplement to our yearly report has become a widely checked out and talked about publication, reaching more than 100,000 readers each year.
Usually, these posts check out brand-new shifts or evolving motions across the field of philanthropy. For this tenth edition, nevertheless, we have taken a various technique. Rather than determining a completely brand-new set of emerging trends, we have turned our attention backwards to review the themes that have actually formed our sector over the previous 10 years, and to call both enduring shifts and new advancements.
It is likewise an acknowledgment of the minute we discover ourselves in a minute of hyper disturbance, that combines both terrific anxiety about where we are headed and great possibility for what might follow. Our future feels more uncertain than ever, however the opportunity to create and scale life-changing developments for our neighborhoods feels present, also.
As executive orders, legal contests, and legal arguments play out, we do not have a clear photo of how much federal financing has actually been rescinded or withheld from nonprofits and neighborhoods. We do not understand how many nonprofits have actually closed or will close their doors, the number of personnel have lost their jobs, or how lots of neighborhoods have lost access to important services.
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